FAQ

About Scoop

How is Scoop different from our BI tools and dashboards?

Your dashboards give your team a way to explore performance. Scoop takes responsibility for the recurring review of every location in scope, applying your operating playbook to investigate changes and recommend actions. Managers receive the findings for their part of the business, with the evidence and practical next steps. Your dashboards and BI team continue their work.

How is Scoop different from general-purpose AI assistants?

With Scoop, you buy a recurring management review for the agreed part of your business. Our team captures your operating playbook, runs the investigations, reviews the output, and delivers the findings to the people responsible for acting. Managers can begin with their briefing on the agreed schedule.

The playbook guides which questions to ask after a result appears, what makes a comparison valid, and which actions fit the manager's role. Inside a Scoop Investigation shows what that work looks like.

Can I see what the output looks like?

Yes. Explore a Scoop Performance Briefing shows a fictional district and its location findings, using the current portal components. It includes totals, a scatter, scorecard, charts, and a recommended action. Inside a Scoop Investigation explains how the evidence leads to different responses for two stores with similar sales declines.

Is this AI performance management or AI analytics?

Scoop Analytics uses AI analysis to support operating performance management across many locations. Managers receive recurring findings, supporting evidence, and practical recommendations for their part of the business. Here, performance management means operating results at locations and across the management chain.

Why add Scoop if our BI platform already has AI?

Compare the ongoing responsibility and deliverable. Your BI platform may offer strong automated insights and investigation tools. Scoop's team establishes the operating playbook with you, runs the agreed recurring review, reviews the output, and delivers manager-specific briefings. Scoop and Business Intelligence compares these working arrangements.

Does Scoop replace our BI team?

No. Your BI team continues to own your data, definitions, and dashboards, and to handle new or high-stakes analysis. Scoop takes over the repetitive work of reviewing every location every cycle and turning the results into action plans.

What does Domain Intelligence mean?

It means the analysis is guided by how your business works: which results matter, what questions to ask next, which exceptions apply, and what a manager can do. We capture this operating knowledge with your team and use it throughout the investigation and action planning. The knowledge includes definitions and comparisons as well as diagnostic judgment. See Your Operating Playbook.

Who runs Scoop?

We do. Scoop is delivered as a managed service. Our team runs every cycle, reviews the output, and delivers the briefings. Your managers read and act on them.

What size of business is Scoop for?

Scoop is built for organizations that run a common operating model across many locations. If you are not sure whether your business is a fit, book a discovery call and we will talk it through.

Getting started

How long does it take to get started?

We agree the pilot schedule with you based on scope, data readiness, and operator availability. Rollout follows the pilot review. See Getting Started with Scoop.

How much of our team's time does it take?

Your operators take part in structured conversations and review pilot briefings. We agree the time required when scoping the engagement. After rollout, managers contribute feedback and local context.

How does Scoop understand our business?

We start from templates for your industry's operating model, covering reporting, investigation, and typical corrective actions. Then, in a series of structured conversations with your operators, we capture what is specific to your business and build it into your playbook.

What does our IT team need to do?

IT provides read-only access or a scheduled extract of the agreed data and reports. We confirm the available history, definitions, organizational structure, and access requirements, then scope any preparation work.

Can briefings use our own terminology and language?

Yes. Briefings use your names for metrics, locations, and levels of the organization, and can be produced in more than one language.

Using Scoop

What can managers do in the portal?

They can read the summary for their part of the business, compare locations in the scorecard where included, and open a location's briefing to examine its findings and recommended actions. Charts and trend lines explain the relevant evidence. Where responses are enabled, managers can accept, adjust, defer, or reject an action and give feedback on the page. The portal works on desktop and phone. See The Scoop Portal.

Does every location get the same recommendations?

No. The same operating standards apply, but the investigation follows what is happening at each location. Similar headline results can have different drivers and lead to different actions. A stable location may need a strength protected or a trend monitored.

Do managers have to ask questions to start an analysis?

No. Briefings arrive on the reporting schedule agreed with you. Managers can start with the conclusion and work through the supporting evidence.

Does Scoop only look for problems?

No. The investigation can identify strengths, changes within an otherwise stable result, and opportunities worth examining. A strong location can provide a useful comparison for a management discussion. The evidence may show where performance differs without establishing which practice caused the difference.

Can Scoop use market context as well as our operating data?

Yes, where it is part of the agreed engagement. Market information can help put your own performance or customer mix in context. We agree the relevant sources, coverage, and questions with you during onboarding. Comparisons need to account for differences in date, geography, and the groups represented.

What happens if a briefing gets something wrong?

Tell us which finding is wrong and what evidence or local context changes it. Our team investigates, corrects the playbook or data handling where needed, and confirms when the correction will apply. Managers can also reject a recommended action and give a reason for review.

Do district and regional managers use it?

Yes. District and regional briefings show which locations need attention, the issues they share, and the recommended actions for that manager. Managers can use them to prepare for visits and coaching conversations.

Do location managers use it?

Yes. Each location manager receives a briefing for their location, with the findings, what to check, and recommended actions. The first page summarizes the main points; the analysis that follows provides the supporting figures.

What improvement can we expect?

Scoop helps managers identify issues and decide what to do about them. Results depend on your business and the actions your teams take. During the pilot, we agree what success looks like and review the briefings with your managers. Book a call to discuss your goals.

Security

Is our data secure?

Yes. We do not share data in any form outside the teams and systems required to deliver your implementation, and we keep strict walls between client engagements. See Security.

Is our operating playbook secure?

Yes. Information collected from your team is used only to deliver your implementation and is never shared with other clients.

Is Scoop SOC 2 certified?

Scoop has been SOC 2 certified since 2025.

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Related: What Is Scoop · How Scoop Works · Security