Amplitude

Analyze product analytics, user behavior, and engagement patterns

Connect Amplitude to Scoop to analyze product analytics data, understand user behavior patterns, and measure feature adoption. Combine event data with other business sources for comprehensive insights.

AI-Assisted Setup

When connecting Amplitude to Scoop, choose "Guide me with AI" for an intelligent, guided setup experience.

Available Analysis Templates

Template	Object	Best For	What You'll Analyze
User Activity Events (Default)	events	User engagement	Event type, user ID, timestamp, platform, event properties
Platform Breakdown	events	Device & platform analysis	Event type, user, platform, OS, device type, country
Geographic Trends	events	Location-based analysis	Event type, user, country, city, platform

Example Questions You Can Answer

User Engagement:

"What are the most frequent event types?"
"How many unique users are active per day?"
"What's the average number of events per user session?"
"What's the trend in daily active users over time?"
"Which events correlate with user retention?"

Platform Analysis:

"What percentage of events come from mobile vs web?"
"Which platforms have the highest engagement?"
"How does behavior differ across iOS, Android, and web?"
"What's the device distribution for key conversion events?"
"How does session depth vary by platform?"

Geographic Insights:

"Which countries have the most active users?"
"How does engagement vary by region?"
"What features are popular in different markets?"
"What's the user growth rate by country?"
"How does conversion rate vary by geographic region?"

Need Something Different?

If the templates above don't match your needs, select "Something else" and describe what you want to analyze. For example:

"I want to analyze specific event properties"
"I need to focus on a particular user segment"
"I want to track funnel conversion over time"

Scoop's AI will recommend the right configuration for your specific use case.

Connecting Amplitude to Scoop

Create a new dataset in Scoop
Select Amplitude from the application list
Enter your Amplitude API key and Secret key in the format: {apiKey}:{secretKey}
- Find these in Amplitude under Organization Settings → Project Settings
Select your date range for the event export
Save and extract data

What Data You Get

Amplitude event exports include:

Field	Description
Event Type	The name of the event (e.g., "Button Clicked", "Page Viewed")
User ID	Unique identifier for the user
Device ID	Device-level identifier
Event Time	When the event occurred
Session ID	Groups events in a session
Platform	iOS, Android, Web, etc.
OS/Device Type	Operating system and device details
Location	Country and city
Event Properties	JSON object with event-specific data
User Properties	JSON object with user attributes

Analysis Examples

Feature Adoption

Track how users engage with specific features:

Event counts by feature over time
User adoption rates
Feature engagement funnels

User Behavior Patterns

Understand how users navigate your product:

Common event sequences
Time between events
Session depth analysis

Platform Comparison

Compare engagement across platforms:

Event volume by platform
Feature usage differences
Platform-specific patterns

Blending Amplitude with Other Data

Amplitude becomes even more powerful when combined with other sources:

Amplitude + CRM Data

Goal: Connect user behavior to revenue

Amplitude Data	CRM Data	Combined Insight
Feature usage	Customer tier	Feature adoption by segment
Event frequency	Deal value	Engagement vs. revenue correlation
Session depth	Churn status	Behavioral leading indicators

Amplitude + Marketing Data

Goal: Understand acquisition quality

Which campaigns bring engaged users?
What's the correlation between feature adoption and CAC?
How does behavior vary by acquisition source?

Best Practices

Date Range Selection

Export a focused date range to keep data manageable
Start with 30 days for initial analysis
Expand range for trend analysis

Data Hygiene

Use consistent event naming conventions
Leverage event properties for deeper analysis
Combine with CRM data to correlate behavior with revenue

Analysis Cadence

Analysis	Recommended Frequency
Engagement metrics	Daily/Weekly
Feature adoption	Weekly
Cohort analysis	Monthly
Platform comparison	Monthly

Troubleshooting

Connection Issues

Verify API key and secret are correct (format: apiKey:secretKey)
Check that your Amplitude plan includes API access
Ensure the project ID matches your intended workspace

Missing Events

Confirm date range includes expected events
Check event naming matches what you're searching for
Verify events are being tracked in Amplitude

Large Data Volumes

Amplitude event exports can be large
Start with shorter date ranges
Use filters in Scoop to focus analysis

Blending Datasets - Combine with CRM/marketing data
Creating KPIs - Custom engagement metrics
Time Series Analysis - Track trends over time