Connecting to Data · Legacy self-service product
Supported Applications
Connect your favorite business applications to Scoop for AI-powered analytics
Scoop connects to the applications your business already uses, bringing all your data together for AI-powered analysis. Whether you need native API integration, automated report capture, or manual imports, Scoop has you covered.
Connection Methods
Scoop supports multiple ways to connect to your applications:
| Method | Description | Best For |
|---|---|---|
| Native API | Direct OAuth connection with automatic daily sync | CRM, marketing platforms, databases |
| Robot Capture | Automated browser-based report extraction | Applications without API access |
| Email Forward | Auto-ingest reports sent via email | Scheduled reports, legacy systems |
| Manual Upload | Upload CSV, Excel, or other files | Ad-hoc analysis, one-time imports |
CRM & Sales
Track your pipeline, analyze deal velocity, and understand what drives wins.
| Application | Connection | Key Features |
|---|---|---|
| Salesforce | API + Reports | Pipeline snapshots, opportunity tracking, lead analysis, writeback |
| HubSpot | API | Deal tracking, contact analysis, marketing attribution, writeback |
| Pipedrive | API + Reports | Pipeline waterfall, deal velocity, activity tracking, writeback |
| Close.com | API | Sales sequences, call analytics, pipeline management |
| Copper CRM | API | Google Workspace integration, relationship tracking |
| Attio | API | Modern CRM analytics, relationship intelligence |
| Microsoft Dynamics 365 | Reports | Enterprise CRM, ERP integration |
Popular Use Cases:
- Snapshot your pipeline daily to track every change - what moved, what closed, what slipped
- Analyze conversion rates and cycle times by rep, region, or deal type
- Blend CRM data with financial data to calculate true customer acquisition cost
Marketing & Advertising
Measure campaign performance, attribution, and marketing ROI across channels.
| Application | Connection | Key Features |
|---|---|---|
| Google Analytics | API | Web traffic, user behavior, conversion tracking |
| Meta/Facebook Ads | API | Campaign performance, ad spend, audience insights |
| Reports | B2B advertising, audience targeting, lead gen forms | |
| Marketo | Reports | Marketing automation, lead scoring, campaign analysis |
| Sprout Social | Reports | Social media analytics, engagement, sentiment |
| Google Ads | Reports | Search campaigns, keyword performance, ROAS |
Popular Use Cases:
- Combine ad spend from multiple platforms with revenue data to calculate true ROAS
- Track lead-to-customer conversion by marketing channel
- Blend website analytics with CRM data to understand the full customer journey
Sales Engagement
Analyze outbound effectiveness, sequence performance, and conversation intelligence.
| Application | Connection | Key Features |
|---|---|---|
| Outreach | Reports | Sequence analytics, prospect engagement, rep performance |
| Salesloft | Reports | Cadence analysis, email metrics, call tracking |
| Gong | Reports | Conversation analytics, deal intelligence, coaching insights |
| Apollo.io | API | Sales intelligence, sequence tracking, contact enrichment |
Popular Use Cases:
- Compare sequence performance across reps and campaigns
- Blend engagement data with CRM outcomes to optimize outreach
- Track conversation patterns that correlate with won deals
Finance & Accounting
Connect financial data for profitability analysis and business intelligence.
| Application | Connection | Key Features |
|---|---|---|
| QuickBooks | Reports | P&L, balance sheet, invoices, cash flow |
| NetSuite | Reports | Financial statements, transactions, customer data |
| Workday | Reports | HR financials, expense management, workforce planning |
Popular Use Cases:
- Calculate customer profitability by blending revenue with service costs
- Track financial KPIs over time with automatic snapshots
- Blend financial data with sales data for revenue attribution
Project & Work Management
Analyze workflows, track productivity, and optimize processes.
| Application | Connection | Key Features |
|---|---|---|
| Jira | API | Issue tracking, sprint analytics, cycle times |
| Monday.com | API | Work management, deal tracking, project status |
| Airtable | API | Flexible databases, custom workflows |
Popular Use Cases:
- Track engineering velocity and identify bottlenecks
- Analyze issue resolution times by product, team, or customer
- Blend project data with customer data for resource planning
Customer Support
Measure service quality, response times, and support costs.
| Application | Connection | Key Features |
|---|---|---|
| Zendesk | Reports | Ticket analytics, response times, CSAT |
Popular Use Cases:
- Calculate cost-to-serve by customer segment
- Track support trends over time with snapshots
- Blend support data with revenue to prioritize high-value customers
Data Warehouses & BI Tools
Connect to your existing data infrastructure for advanced analytics.
| Application | Connection | Key Features |
|---|---|---|
| Snowflake | Database | Direct query, large datasets, enterprise scale |
| Microsoft Power BI | Reports | Existing dashboards, semantic models |
| Tableau | Reports | Dashboard data, workbook exports |
| SSRS | Reports | Legacy BI, enterprise reports |
| Crystal Reports | Reports | Legacy reports, banded layouts |
| Oracle BI | Reports | Enterprise BI, OBIEE exports |
| Google Data Studio/Looker Studio | Reports | Marketing dashboards, connected sheets |
Key Insight: For Power BI and Tableau users, we recommend connecting Scoop directly to your underlying database rather than importing formatted reports. Scoop's AI works best with detail-level data, and you can keep using your existing BI tools alongside Scoop.
Industry-Specific
Specialized connectors for vertical markets.
| Application | Connection | Key Features |
|---|---|---|
| Yardi | Reports | Property management, rent rolls, occupancy |
| MLS (Multiple Listing Service) | Reports | Real estate listings, market analysis |
| Sharetribe | Reports | Marketplace analytics, transaction data |
Getting Started
Step 1: Choose Your Application
Browse the categories above and click on your application for specific setup instructions.
Step 2: Connect
- API connectors: Click "Connect" and authorize with OAuth
- Report imports: Follow the application-specific guide for export instructions
- Email forwards: Set up automatic forwarding to your Scoop inbox address
Step 3: Configure Snapshotting
For any data that changes over time (deals, opportunities, projects), enable daily snapshots to track how your data evolves.
Step 4: Start Asking Questions
Once connected, go to the Insights tab and ask questions in plain English:
- "What happened to my pipeline this week?"
- "Which campaigns are generating the best leads?"
- "Show me deals that slipped from Q4 to Q1"
Don't See Your Application?
Scoop can ingest data from virtually any application through:
- Email Reports: If your app can email a report, Scoop can ingest it automatically
- File Upload: Export to CSV or Excel and upload directly
- Database Connection: Connect to your app's underlying database
- API Development: Contact us about custom connector development
For applications not listed, see Connecting to a Business Application for generic setup options.