Scoop connects to the applications your business already uses, bringing all your data together for AI-powered analysis. Whether you need native API integration, automated report capture, or manual imports, Scoop has you covered.

Connection Methods

Scoop supports multiple ways to connect to your applications:

Method	Description	Best For
Native API	Direct OAuth connection with automatic daily sync	CRM, marketing platforms, databases
Robot Capture	Automated browser-based report extraction	Applications without API access
Email Forward	Auto-ingest reports sent via email	Scheduled reports, legacy systems
Manual Upload	Upload CSV, Excel, or other files	Ad-hoc analysis, one-time imports

CRM & Sales

Track your pipeline, analyze deal velocity, and understand what drives wins.

Application	Connection	Key Features
Salesforce	API + Reports	Pipeline snapshots, opportunity tracking, lead analysis, writeback
HubSpot	API	Deal tracking, contact analysis, marketing attribution, writeback
Pipedrive	API + Reports	Pipeline waterfall, deal velocity, activity tracking, writeback
Close.com	API	Sales sequences, call analytics, pipeline management
Copper CRM	API	Google Workspace integration, relationship tracking
Attio	API	Modern CRM analytics, relationship intelligence
Microsoft Dynamics 365	Reports	Enterprise CRM, ERP integration

Popular Use Cases:

Snapshot your pipeline daily to track every change - what moved, what closed, what slipped
Analyze conversion rates and cycle times by rep, region, or deal type
Blend CRM data with financial data to calculate true customer acquisition cost

Marketing & Advertising

Measure campaign performance, attribution, and marketing ROI across channels.

Application	Connection	Key Features
Google Analytics	API	Web traffic, user behavior, conversion tracking
Meta/Facebook Ads	API	Campaign performance, ad spend, audience insights
LinkedIn	Reports	B2B advertising, audience targeting, lead gen forms
Marketo	Reports	Marketing automation, lead scoring, campaign analysis
Sprout Social	Reports	Social media analytics, engagement, sentiment
Google Ads	Reports	Search campaigns, keyword performance, ROAS

Popular Use Cases:

Combine ad spend from multiple platforms with revenue data to calculate true ROAS
Track lead-to-customer conversion by marketing channel
Blend website analytics with CRM data to understand the full customer journey

Sales Engagement

Analyze outbound effectiveness, sequence performance, and conversation intelligence.

Application	Connection	Key Features
Outreach	Reports	Sequence analytics, prospect engagement, rep performance
Salesloft	Reports	Cadence analysis, email metrics, call tracking
Gong	Reports	Conversation analytics, deal intelligence, coaching insights
Apollo.io	API	Sales intelligence, sequence tracking, contact enrichment

Popular Use Cases:

Compare sequence performance across reps and campaigns
Blend engagement data with CRM outcomes to optimize outreach
Track conversation patterns that correlate with won deals

Finance & Accounting

Connect financial data for profitability analysis and business intelligence.

Application	Connection	Key Features
QuickBooks	Reports	P&L, balance sheet, invoices, cash flow
NetSuite	Reports	Financial statements, transactions, customer data
Workday	Reports	HR financials, expense management, workforce planning

Popular Use Cases:

Calculate customer profitability by blending revenue with service costs
Track financial KPIs over time with automatic snapshots
Blend financial data with sales data for revenue attribution

Project & Work Management

Analyze workflows, track productivity, and optimize processes.

Application	Connection	Key Features
Jira	API	Issue tracking, sprint analytics, cycle times
Monday.com	API	Work management, deal tracking, project status
Airtable	API	Flexible databases, custom workflows

Popular Use Cases:

Track engineering velocity and identify bottlenecks
Analyze issue resolution times by product, team, or customer
Blend project data with customer data for resource planning

Customer Support

Measure service quality, response times, and support costs.

Application	Connection	Key Features
Zendesk	Reports	Ticket analytics, response times, CSAT

Popular Use Cases:

Calculate cost-to-serve by customer segment
Track support trends over time with snapshots
Blend support data with revenue to prioritize high-value customers

Data Warehouses & BI Tools

Connect to your existing data infrastructure for advanced analytics.

Application	Connection	Key Features
Snowflake	Database	Direct query, large datasets, enterprise scale
Microsoft Power BI	Reports	Existing dashboards, semantic models
Tableau	Reports	Dashboard data, workbook exports
SSRS	Reports	Legacy BI, enterprise reports
Crystal Reports	Reports	Legacy reports, banded layouts
Oracle BI	Reports	Enterprise BI, OBIEE exports
Google Data Studio/Looker Studio	Reports	Marketing dashboards, connected sheets

Key Insight: For Power BI and Tableau users, we recommend connecting Scoop directly to your underlying database rather than importing formatted reports. Scoop's AI works best with detail-level data, and you can keep using your existing BI tools alongside Scoop.

Industry-Specific

Specialized connectors for vertical markets.

Application	Connection	Key Features
Yardi	Reports	Property management, rent rolls, occupancy
MLS (Multiple Listing Service)	Reports	Real estate listings, market analysis
Sharetribe	Reports	Marketplace analytics, transaction data

Getting Started

Step 1: Choose Your Application

Browse the categories above and click on your application for specific setup instructions.

Step 2: Connect

API connectors: Click "Connect" and authorize with OAuth
Report imports: Follow the application-specific guide for export instructions
Email forwards: Set up automatic forwarding to your Scoop inbox address

Step 3: Configure Snapshotting

For any data that changes over time (deals, opportunities, projects), enable daily snapshots to track how your data evolves.

Step 4: Start Asking Questions

Once connected, go to the Insights tab and ask questions in plain English:

"What happened to my pipeline this week?"
"Which campaigns are generating the best leads?"
"Show me deals that slipped from Q4 to Q1"

Don't See Your Application?

Scoop can ingest data from virtually any application through:

Email Reports: If your app can email a report, Scoop can ingest it automatically
File Upload: Export to CSV or Excel and upload directly
Database Connection: Connect to your app's underlying database
API Development: Contact us about custom connector development

For applications not listed, see Connecting to a Business Application for generic setup options.