Apollo.io Integration

Overview

Apollo.io is a sales intelligence and engagement platform that provides B2B contact data, email sequences, and prospecting tools. Connect Apollo to Scoop via our native API connector to analyze prospect quality, sequence performance, and blend engagement data with your CRM.

What You Can Analyze

Data Type	Example Questions
Contacts	"How many new contacts were enriched this month?"
Sequences	"Which email sequences have the highest reply rates?"
Prospecting	"What industries have the best response rates?"
Data Quality	"What percentage of contacts have verified emails?"
Pipeline	"How many Apollo contacts converted to opportunities?"

Connecting Apollo to Scoop

Step 1: Create an API Key in Apollo

Log into Apollo.io
Navigate to Settings → Integrations
Select API
Click API Keys
Create a new API key and copy it

Step 2: Connect in Scoop

In Scoop, go to Sources → Add Data Source
Select Apollo from the connector list

Complete OAuth authentication
Select the data objects you want to import

Available Data Objects

Object	Description	Key Fields
Contacts	People in your database	Name, email, title, company, phone
Accounts	Companies you're targeting	Company name, industry, size, revenue
Sequences	Email cadences	Sequence name, steps, status
Sequence Stats	Performance metrics	Opens, clicks, replies, bounces
Tasks	Follow-up activities	Task type, due date, status
Email Activities	Individual email engagement	Sent, opened, clicked, replied

Key Metrics to Track

Contact Enrichment

Total contacts in database
Contacts with verified emails
Enrichment success rate
Net new contacts added

Sequence Performance

Emails sent per sequence
Open rate and click rate
Reply rate by sequence
Bounce rate and opt-outs

Prospecting Effectiveness

Contacts by industry/company size
Engagement by persona
Time-to-first-reply

Blending with Other Data

Source	Analysis Enabled
Salesforce/CRM	Contact-to-opportunity conversion
Outreach/Salesloft	Compare Apollo sequences to other tools
Marketing Automation	Lead source attribution
Revenue Data	Cost per qualified lead

Example: Prospecting ROI

Ask Scoop:
"Show conversion rate from Apollo contact
to closed deal by industry"

Best Practices

Sync Frequency

Daily syncs for active prospecting
Weekly for general tracking
Real-time not typically needed (engagement has delay)

Data Hygiene

Track data quality metrics:

Email verification status
Phone number completeness
Company data enrichment rate

Segment Analysis

Use Apollo's firmographic data:

Industry performance
Company size tiers
Geographic regions
Title/seniority levels

Common Use Cases

Sequence Optimization

Find best-performing outreach:

"Which sequences have the highest reply rate for VP+ titles?"

Territory Analysis

Understand market coverage:

"Show contact count by industry and company size tier"

Data Quality Audit

Monitor database health:

"What percentage of contacts have invalid or bounced emails?"

Pipeline Attribution

Connect prospecting to revenue:

"Track Apollo contacts through to closed-won by sequence"

Activity Tracking

Monitor team output:

"Emails sent per rep from Apollo sequences this week"

Apollo vs. Other Sales Tools

Feature	Apollo	ZoomInfo	LinkedIn Sales Nav
Contact Data	✅	✅	Limited
Email Sequences	✅	❌	❌
Direct Integration	API	API	Export
Pricing	Per credit	Enterprise	Per seat

Troubleshooting

API Connection Fails

Verify API key is active and has correct permissions
Check API rate limits haven't been exceeded
Ensure your Apollo plan includes API access

Missing Contacts

Check sync filters aren't excluding contacts
Verify you have access to all lists/saved searches
API may have pagination limits

Sequence Data Not Updating

Apollo reports sequence stats with some delay
Check that sequences are active, not paused
Verify the date range includes expected activity

Related Resources

Salesforce Integration - Combine with CRM
Outreach Integration - Compare engagement tools
Salesloft Integration - Alternative sequence tool
Blending Datasets