Connect Airtable to Scoop to analyze your custom databases, project trackers, inventory systems, and workflows. Capture Airtable data for snapshot analysis, blend with other sources, run sophisticated calculations, and even write results back to Airtable.

What You Can Analyze

Use Case	Analysis Types
Project Tracking	Task completion rates, timeline adherence, team workload
CRM/Pipeline	Deal progression, conversion rates, sales velocity
Inventory	Stock levels, turnover, reorder patterns
Content Calendar	Publishing velocity, content performance
Event Management	Registration tracking, attendance patterns
Custom Workflows	Any process you've built in Airtable

Why Connect Airtable to Scoop

Capability	Benefit
Snapshot Analysis	Track how records change over time
Cross-base Blending	Combine data from multiple Airtable bases
External Blending	Join Airtable with CRM, finance, or other systems
Advanced Calculations	Spreadsheet formulas beyond Airtable's capabilities
Writeback	Push calculated values back to Airtable
Process Analysis	Visualize workflow stages and conversion rates

Connecting to Airtable

Step 1: Start Dataset Creation

On the datasets page, select Applications as a source:

Step 2: Select Airtable

Choose Airtable from the application list:

Step 3: Choose Dataset Type

Select whether your data should be snapshotted or treated as transactional:

Type	Use When	Example
Snapshot	Records change over time	Projects, deals, inventory
Transactional	Records are events that don't change	Activity logs, form submissions

Step 4: Authorize Access

Click the link to open Airtable authorization. Select the bases you want Scoop to access:

Click Grant Access to authorize Scoop.

Step 5: Select Base

Return to Scoop and select the base for this dataset:

Step 6: Select Table and Fields

Choose the table and specific fields to include:

Tips for field selection:

Include the Record ID for unique identification
Add all status/stage fields for process analysis
Include date fields for time-based analysis
Select linked record fields if you need relationships

Step 7: Create Dataset

Name your dataset and click Create Data Source.

Recommended Data Patterns

For Project Tracking

Field	Purpose
Record ID	Unique identifier
Status	Current stage (Not Started, In Progress, Complete)
Assignee	Who's responsible
Due Date	Timeline tracking
Created Date	Age analysis
Priority	Urgency distribution

For Sales Pipeline

Field	Purpose
Deal ID	Unique identifier
Stage	Pipeline position
Amount	Deal value
Owner	Sales rep
Expected Close	Forecasting
Company	Account linkage

For Inventory

Field	Purpose
Item ID	Unique identifier
Quantity	Stock level
Location	Warehouse/shelf
Reorder Point	Threshold
Last Updated	Freshness

Snapshot Analysis

Configure as Snapshot dataset to track record changes over time.

What Snapshotting Enables

Analysis	Description
Stage progression	How records move through statuses
Velocity metrics	Time spent in each stage
Conversion rates	% that reach each milestone
Aging analysis	Records stuck too long
Trend analysis	Volume and patterns over time

See Snapshot Datasets for details.

Blending Airtable with Other Data

Airtable + CRM

Goal: Enrich project data with customer context

Airtable Data	CRM Data	Combined Insight
Project records	Account details	Projects by customer segment
Deliverables	Contract value	Resource allocation vs. revenue
Timeline data	Renewal dates	Project impact on retention

Airtable + Finance

Goal: Connect operational data to financial outcomes

Project costs vs. budgets
Resource utilization rates
Revenue per project type

Multiple Airtable Bases

Goal: Combine data across separate bases

Link content calendar to campaign performance
Connect inventory to sales data
Join HR base with project assignments

Writing Data Back to Airtable

Scoop can push calculated values back to Airtable:

Create calculated columns in Scoop
Configure writeback to Airtable
Map Scoop columns to Airtable fields
Data updates automatically on each sync

Use cases:

Health scores calculated from multiple data sources
Aggregated metrics from other systems
Derived categories and classifications

See CRM Writeback for setup details.

Best Practices

Base Design

Use consistent field naming
Include unique identifiers
Add created/modified timestamps
Use single-select for status fields

Sync Frequency

Data Type	Recommended
Active projects	Daily
Inventory levels	Daily
Historical/archive	Weekly

Field Selection

Include all fields needed for analysis
Add linked record fields for relationships
Exclude attachment fields (not supported)

Troubleshooting

Authorization Issues

Ensure you've granted access to the specific base
Check that your Airtable account has permission
Try re-authorizing if connection fails

Missing Records

Verify table view doesn't have filters
Check field permissions
Confirm base hasn't been moved/renamed

Data Not Updating

Check sync schedule
Verify Airtable API isn't rate-limited
Confirm base is still accessible