Chart Types

Choose the right visualization for your data story

Scoop offers a rich library of chart types to visualize your data effectively. Choose the right chart type to communicate your insights clearly—whether you're showing trends, comparing categories, or displaying part-to-whole relationships.

Chart Type Overview

Chart TypeBest ForData Requirements
ColumnTime trends, category comparison1 metric, optional grouping
LineTrends over time1+ metrics, time dimension
AreaCumulative trends, magnitude1+ metrics, time dimension
BarCategory comparison, rankings1 metric, 1 dimension
PiePart-to-whole (few categories)1 metric, 1 dimension
DonutPart-to-whole with center stat1 metric, 1 dimension
PictorialCreative branded visuals1 metric, custom images
GaugeProgress toward goal1 metric, target value
RadialCyclical or comparative dataMultiple metrics

Choosing the Right Chart

Your QuestionRecommended ChartWhy
"How has this changed over time?"Line, Column, AreaTime axis shows progression
"How do these categories compare?"Column, BarEasy visual comparison
"What's the breakdown?"Pie, DonutShows proportions clearly
"Are we on track?"GaugeVisual progress indicator
"What's the ranking?"Bar (horizontal)Easy to read top-to-bottom
"How does this relate to total?"Stacked Area, DonutShows part-to-whole

Column

Column charts are the workhorse of data visualization—perfect for comparing values across categories or tracking metrics over time.

Column Chart Features

FeatureDescription
CategoriesGroup by any dimension
Category groupsStack or cluster by second dimension
FormattingColors, labels, gridlines, axis customization
SortingBy value, alphabetical, or custom order

When to Use Column Charts

ScenarioExample
Time-based comparisonsMonthly revenue
Category comparisonsSales by region
Grouped comparisonsRevenue by product, stacked by region
Before/after analysisQ1 vs Q2 performance

Line

Line charts excel at showing trends and continuous data over time. Multiple lines allow easy comparison of different series.

Line Chart Features

FeatureDescription
Multiple seriesCompare several metrics simultaneously
Smooth/steppedChoose line interpolation style
MarkersShow data points on lines
Dual axisDisplay metrics with different scales

When to Use Line Charts

ScenarioExample
Trend analysisRevenue trend over 12 months
Multiple metric comparisonRevenue vs. costs over time
Rate of changeGrowth rate visualization
ForecastingActuals vs. projected

Area

Area charts combine the trend-showing power of line charts with filled regions that emphasize magnitude and cumulative values.

Area Chart Variants

VariantBest For
Simple areaSingle metric magnitude over time
Stacked areaPart-to-whole over time
100% stackedProportion changes over time

When to Use Area Charts

ScenarioExample
Cumulative totalsYTD revenue accumulation
Composition over timePipeline by stage over months
Volume emphasisOrder volume trends
Stacked comparisonsRevenue by product line

Bar

Bar charts display data horizontally—ideal when category names are long or when you have many categories to compare.

Bar Chart Features

FeatureDescription
Horizontal layoutEasy to read category labels
Long labelsAccommodates lengthy text
Many categoriesScrollable for 10+ items
SortingAutomatic ranking by value

When to Use Bar Charts

ScenarioExample
RankingsTop 10 products by sales
Long category namesSales by full product name
Survey resultsResponse frequency by answer
LeaderboardsRep performance ranking

Pie

Pie charts show how parts contribute to a whole. Best used with 5 or fewer categories for readability.

Regular PieHalf Pie

Pie Chart Features

FeatureDescription
Regular pieFull circle, classic presentation
Half pieSemi-circle, space-efficient
LabelsValue, percentage, or both
Exploded slicesEmphasize specific segments

When to Use Pie Charts

ScenarioExample
Market shareRevenue by competitor
Budget allocationSpend by category
Survey responsesDistribution of answers
Simple breakdownsDeals by stage (3-5 stages)

Tip: If you have more than 5-6 categories, consider a bar chart or donut with "Other" grouping for better readability.


Donut

Donut charts add visual flair to pie charts while providing space in the center for a key metric or label.

Donut Chart Features

FeatureDescription
Center metricDisplay total or key KPI in center
Modern aestheticContemporary look for dashboards
Same data as piePart-to-whole relationships
Center labelsAdd context to the visualization

When to Use Donut Charts

ScenarioExample
Dashboard KPIsTotal revenue with breakdown
Progress indicatorsCompletion percentage
Category breakdownSupport tickets by type
Executive presentationsClean, professional look

Pictorial Charts

Pictorial charts replace standard bars or areas with custom images, adding visual interest and semantic meaning to your data.

Pictorial Chart Features

FeatureDescription
Custom imagesUpload logos, icons, photos
Semantic meaningVisual matches the data context
Brand alignmentUse company imagery
EngagementMore memorable than standard charts

When to Use Pictorial Charts

ScenarioExample
Product comparisonsProducts represented by their images
Branded presentationsCompany-specific visualizations
InfographicsPublic-facing reports
Creative dashboardsMarketing and design contexts

Gauge

Gauges display progress toward a goal, making them perfect for KPIs and performance tracking.

Gauge Features

FeatureDescription
Target indicatorShows goal line
Color zonesRed/yellow/green for status
Percentage displayProgress as percentage
Min/max configurationCustom scale range

When to Use Gauges

ScenarioExample
Sales targetsQuota attainment
SLA complianceService level percentage
Budget trackingSpend vs. budget
Goal progressQuarterly objectives

Radial Charts

Radial charts arrange data in a circular pattern, useful for cyclical data or comparing multiple dimensions.

Radial Chart Features

FeatureDescription
Circular layoutUnique visual presentation
Multiple metricsCompare several values
Cyclical dataNatural for time-of-day, seasons
Space efficientCompact multi-metric display

When to Use Radial Charts

ScenarioExample
Multi-dimensional comparisonPerformance across 5 metrics
Cyclical patternsSales by hour of day
Compact dashboardsMultiple KPIs in small space
Creative presentationsUnique visual style

Chart Formatting Options

All chart types support extensive customization:

CategoryOptions
ColorsTheme colors, custom palettes, conditional coloring
LabelsData labels, axis labels, legend
AxesScale, range, gridlines, tick marks
LegendPosition, visibility, formatting
TitleChart title, subtitle
BordersChart border and background

Best Practices

General Guidelines

PracticeWhy
Match chart to dataRight chart type tells the story clearly
Limit categoriesToo many makes charts unreadable
Use consistent colorsSame meaning = same color
Label clearlyViewers should understand without explanation

Common Mistakes

MistakeBetter Approach
Pie chart with 10+ slicesUse bar chart or group into "Other"
3D effectsStick to 2D for accuracy
Truncated Y-axisStart at zero for fair comparison
Too many chart typesConsistency aids comprehension

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