Connect Klaviyo to Scoop to analyze your email marketing performance, track campaign effectiveness, understand automation flows, and measure subscriber engagement.

AI-Assisted Setup

When connecting Klaviyo to Scoop, choose "Guide me with AI" for an intelligent, guided setup experience.

Available Analysis Templates

Template	Object	Data Mode	Best For	What You'll Analyze
Campaign Performance (Default)	campaigns	Snapshot	Email effectiveness	Send timing, status, audiences
Flow Analytics	flows	Sync	Automation analysis	Trigger types, flow status
Audience Segments	lists	Sync	List management	Subscriber lists, opt-in processes
Subscriber Profiles	profiles	Sync	Contact database	Email/SMS contacts, lifecycle

Example Questions You Can Answer

Campaign Performance:

"How many campaigns did we send this month vs last month?"
"What's the distribution of campaign statuses (sent, scheduled, draft)?"
"When are we sending most of our campaigns?"
"How has our campaign volume trended over time?"
"Which audiences receive the most campaigns?"

Flow Automation:

"How many flows are currently live vs draft?"
"What trigger types are we using most (list, segment, metric)?"
"When were our flows last updated?"
"How has our automation complexity grown over time?"
"What's the breakdown of flow statuses?"

Audience Management:

"How many subscriber lists do we have?"
"Are we using single or double opt-in?"
"When was each list created?"
"How has our audience structure evolved?"

Subscriber Analysis:

"How many total subscribers do we have?"
"What percentage have both email and phone?"
"What's our subscriber acquisition trend?"
"When were subscribers last updated?"

Need Something Different?

If the templates above don't match your needs, select "Something else" and describe what you want to analyze. For example:

"I want to track campaign sends by day of week"
"I need to see flow performance over time"
"I want to analyze subscriber growth by month"

Scoop's AI will recommend the right configuration for your specific use case.

Snapshotting for Campaign Analysis

Campaigns change over time - they move from draft to scheduled to sent. Configure your Campaigns extract as a Snapshot dataset to:

Track campaign creation and send timing
Monitor status transitions over time
Analyze send frequency patterns
Compare campaign volumes week-over-week

Pro Tip: Enable snapshotting for campaigns to track your email marketing velocity and identify optimal send times.

Connecting Klaviyo to Scoop

Create a new dataset in Scoop
Select Klaviyo from the application list
Enter your Klaviyo API key (starts with pk_)
Choose your analysis template or customize
Save and extract data

Getting Your API Key

Log in to your Klaviyo account
Go to Settings > API Keys
Click Create Private API Key
Give it a name (e.g., "Scoop Analytics")
Select Read Only access for the scopes you need
Copy the API key (starts with pk_)

Security Note: API keys provide read-only access to your Klaviyo data. Never share your private API key publicly.

What Data You Get

Campaigns

Email campaign metadata and performance tracking.

Field	Description
Campaign ID	Unique identifier (prefixed with KL)
Campaign Name	Name of the campaign
Status	draft, scheduled, sent, cancelled
Send Time	When the campaign was sent
Created Date	When the campaign was created
Updated Date	Last modification date
Audiences	Target audiences (JSON)

Flows

Automated email/SMS sequences and triggers.

Field	Description
Flow ID	Unique identifier (prefixed with KL)
Flow Name	Name of the automation flow
Status	draft, manual, live
Trigger Type	What triggers the flow (list, segment, metric)
Created Date	When the flow was created
Updated Date	Last modification date

Lists

Subscriber lists and audience segments.

Field	Description
List ID	Unique identifier (prefixed with KL)
List Name	Name of the subscriber list
Created Date	When the list was created
Updated Date	Last modification date
Opt-in Process	single_opt_in or double_opt_in

Profiles

Individual subscriber contact information.

Field	Description
Profile ID	Unique identifier (prefixed with KL)
Email	Subscriber email address
Phone	Phone number for SMS
First Name	Subscriber first name
Last Name	Subscriber last name
Created Date	When the profile was created
Updated Date	Last activity date

Analysis Examples

Campaign Velocity

Track your email marketing output over time:

Campaigns sent per week/month
Status distribution trends
Peak send times

Automation Coverage

Understand your flow strategy:

Active vs draft flows
Trigger type distribution
Automation growth over time

Subscriber Growth

Monitor your audience:

New subscriber acquisition
Multi-channel coverage (email + SMS)
List distribution

Best Practices

Start with Campaigns: Campaign data shows immediate marketing activity
Enable Snapshotting: Track how campaigns move through statuses
Combine with Flows: Understand the balance between manual and automated sends
Monitor Profiles: Track subscriber growth alongside campaign performance

Troubleshooting

Connection Issues

Verify your API key starts with pk_
Ensure the API key has read access to the required objects
Check that your Klaviyo account is active

Missing Data

Some metrics require Klaviyo's paid plans
Performance metrics may require additional API endpoints
Profile data respects Klaviyo's privacy settings

Rate Limits

Klaviyo has tiered rate limits. If you see rate limit errors:

Scoop automatically retries with backoff
Large extracts may take longer during peak times
Contact support if persistent issues occur