Google Analytics is a web analytics tool that helps people track and analyze website or app performance

GA Data Storage

With the upgrade to GA4, Google has limited data storage for both User-Level data and Other Event data to a period of 2 to 14 months, depending on your settings.

Scoop has the ability to store data from Google Analytics for an unlimited time period.

Connecting to Google Analytics

To connect to Google Analytics as a data source, create a new dataset linked to Google Analytics. First, on the datasets page, select applications as a source:

Next, select Attio:

Selecting an Object and Fields

After selecting Google Analytics, you can select which object you want to extract and which fields you wish to extract.

The most common use case for Google Analytics is website analytics data. Scoop pulls daily web traffic data and pulls it into a database. Unlike the recent up to GA4, which eliminates access to data greater than 14 months, Scoop will store the Google Analytics data for as long as your company needs.

Typical dimensions include event name, full page URL, date, first user campaign, City ID, first user source, date of week, page title, and session medium.

Typical metrics include user engagement, sessions per users, views per session, views, ad source, and date. Be aware that Google Analytics does not support all combinations of dimensions and metrics. The same ones that you can access withing Google Analytics can be extracted into Scoop and blended with other data.