Sprout Social Integration

Overview

Sprout Social is a comprehensive social media management platform that provides publishing, engagement, and analytics across social channels. Import your Sprout Social data into Scoop to combine social metrics with other marketing data sources for unified cross-channel analysis.

What You Can Analyze

Data Type	Example Questions
Engagement	"Which content types drive the most engagement?"
Reach	"How has our audience reach grown month-over-month?"
Cross-Channel	"Compare social engagement to email and web traffic"
Publishing	"What posting times get the best engagement?"
Sentiment	"Track brand sentiment trends over time"
Team Performance	"Response time by team member"

Importing Sprout Social Data

Option 1: Export Reports

In Sprout Social, navigate to Reports
Select your report type (Profile, Post, Tag, etc.)
Set your date range and profiles
Click Export → CSV or Excel
Upload to Scoop as a new dataset

Option 2: Scheduled Report Emails

In Sprout Social Reports, click Schedule
Set the delivery frequency (daily, weekly, monthly)
Add your Scoop ingest email address
Select CSV attachment format

See Email Automated Imports for setup.

Key Reports to Import

Profile Performance Report

Overall social presence metrics:

Impressions and reach
Engagements (likes, comments, shares)
Follower growth
Post frequency

Post Performance Report

Individual content analysis:

Post text and type (image, video, link)
Engagement metrics per post
Publishing time
Platform breakdown

Engagement Report

Interaction analysis:

Messages received and sent
Response time
Engagement by type
Sentiment analysis

Tag Performance Report

Campaign tracking:

Performance by tag/campaign
Content category effectiveness
Hashtag performance

Team Performance Report

For teams using Sprout for publishing:

Posts by team member
Average response time
Engagement by author

Available Metrics

Category	Metrics
Reach	Impressions, Reach, Audience Growth
Engagement	Likes, Comments, Shares, Clicks, Saves
Video	Views, Watch Time, Completion Rate
Publishing	Posts Published, Post Types, Best Times
Community	Followers, Following, Messages
Sentiment	Positive, Neutral, Negative sentiment

Blending with Other Marketing Data

Social media data is most powerful when combined:

Source	Analysis Enabled
Google Analytics	Social traffic to conversion analysis
Meta Ads	Paid vs. organic social comparison
HubSpot/CRM	Social engagement to leads
Email Marketing	Cross-channel campaign performance
Revenue Data	Social media ROI attribution

Example: Cross-Channel Analysis

Ask Scoop:
"Compare cost per engagement across
Facebook organic, Facebook paid, and Instagram"

Best Practices

Export Consistently

Weekly exports for trend analysis
Daily exports if tracking real-time campaigns
Include all managed profiles

Use Tags for Campaigns

Leverage Sprout's tagging for:

Campaign tracking
Content category analysis
A/B test grouping

Include All Platforms

Export data for all social platforms:

Facebook (organic and paid)
Instagram
Twitter/X
LinkedIn
Pinterest
TikTok

Common Use Cases

Content Strategy

Find what resonates:

"Which content types have the highest engagement rate by platform?"

Posting Optimization

Identify best times:

"Show average engagement by day of week and hour"

Campaign Analysis

Track campaign performance:

"Compare engagement rates across our Q4 campaigns"

Platform Comparison

Benchmark platforms:

"Which platform has the best reach-to-engagement ratio?"

Growth Tracking

Monitor audience growth:

"Show follower growth rate by platform over the last 6 months"

Team Performance

Track team output:

"Average response time to messages by team member"

Social Media vs. Other Marketing

Understanding where social fits:

Metric	Social Strength	Limitation
Engagement	Direct measurement	Not revenue
Reach	Brand awareness	Quality varies
Sentiment	Real-time feedback	Sample bias
Cost	Low per impression	Attribution hard

Use Scoop to connect social metrics to business outcomes by blending with revenue and conversion data.

Troubleshooting

Metrics Don't Match Sprout Dashboard

Check date ranges are identical
Verify timezone settings
Some dashboard metrics may be aggregated differently

Missing Platform Data

Ensure all profiles are included in the report
Check that platform is connected in Sprout
Verify API permissions haven't expired

Engagement Counts Off

Sprout may count total vs. unique differently
Check metric definitions in your export
Organic vs. paid engagement may be separate

Related Resources

Meta (Facebook) Analytics - Facebook/Instagram direct
LinkedIn Integration - B2B social analytics
Google Analytics - Web traffic analysis
Blending Datasets - Combine with other sources
Email Automated Imports