Google Data Studio (Looker Studio)
Import Looker Studio reports for multi-source analysis
Overview
Google Data Studio (now Looker Studio) is Google's free business intelligence and data visualization tool. Import your Looker Studio reports into Scoop to combine them with other data sources, apply AI-powered analysis, and build dynamic presentations.
What You Can Analyze
| Data Type | Example Questions |
|---|---|
| Marketing Performance | "Which campaigns drove the most conversions?" |
| Website Analytics | "How does traffic compare to last month?" |
| Multi-Source Data | "Combine GA4 and Google Ads data with CRM" |
| Cross-Platform | "Compare Looker Studio metrics with other BI tools" |
| Historical Trends | "Track KPIs over time with snapshots" |
Importing Data from Looker Studio
Option 1: Export and Upload
- Open your Looker Studio report
- Click File → Download → CSV
- Select the date range and components to export
- Upload the CSV to Scoop as a new dataset
Option 2: Scheduled Email Reports
- In Looker Studio, click File → Schedule email delivery
- Set your delivery schedule (daily, weekly, monthly)
- Under "Recipients," add your Scoop ingest email address
- Select CSV as the attachment format
- Click Schedule
See Email Automated Imports for setup.
Option 3: Google Sheets Connection
For live data access:
- In Looker Studio, connect your data to a Google Sheet
- Use Scoop's Google Sheets Snapshot feature
- Data updates automatically on your schedule
Key Reports to Import
Marketing Dashboard
Track campaign performance across channels:
- Impressions and reach
- Click-through rates
- Conversion metrics
- Cost per acquisition
Website Analytics
Monitor site performance:
- Sessions and users
- Page views and engagement
- Traffic sources
- Goal completions
Combined Reports
Looker Studio can blend multiple data sources:
- GA4 + Google Ads data
- Search Console metrics
- BigQuery datasets
- Third-party connectors
Blending with Other Data
| Source | Analysis Enabled |
|---|---|
| Salesforce | Connect marketing to revenue |
| HubSpot | Lead source attribution |
| Google Analytics | Compare processed vs. raw data |
| Spreadsheets | Add budget or target data |
Example: Attribution Analysis
Ask Scoop:
"Show revenue by marketing channel, combining
Looker Studio attribution with CRM closed deals"Best Practices
Export Consistently
- Use the same date range format
- Include all relevant dimensions
- Export on a regular schedule for trending
Leverage Blended Data
If your Looker Studio report already blends sources:
- Export the blended view
- Compare blended vs. individual source data
- Use Scoop for additional blending beyond Looker Studio's capabilities
Snapshot for History
Looker Studio shows point-in-time data. Use Scoop's snapshots to:
- Track changes over time
- Compare current vs. historical performance
- Maintain audit trails
When to Use Looker Studio vs. Scoop
| Use Looker Studio For | Use Scoop For |
|---|---|
| Google-native dashboards | AI-powered investigation |
| Real-time Google data | Historical snapshots |
| Simple visualizations | Multi-source blending |
| Sharing with Google accounts | Ad-hoc analysis |
| Data Studio API integrations | Natural language queries |
Troubleshooting
Export Doesn't Include All Data
- Check table pagination settings
- Try exporting individual components separately
- Verify date range includes expected data
Scheduled Emails Not Arriving
- Verify the Scoop ingest email address is correct
- Check spam/junk folders for the first delivery
- Ensure the schedule is set to your timezone
Data Types Changed
- Looker Studio may format numbers as text in exports
- Scoop automatically detects and converts types
- Verify column types after import if needed
Related Resources
- Google Analytics Integration - Import GA4 directly
- Google Ads Integration - Import advertising data
- Automated Snapshotting
- Blending Datasets
Updated about 4 hours ago